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Why a Book is the New Business Card (And Why Every Healthcare Pro Needs One)

Why a Book is the New Business Card (And Why Every Healthcare Pro Needs One)

November 12, 20252 min read

Why a Book is the New Business Card (And Why Every Healthcare Pro Needs One)

Let me take you back to 2005.

I had just launched my first clinic — Renewal Rehab — and the first thing I did was drop $300 on business cards.
2,500 for me. 2,500 for my partner Mike.

Tiny little cards with our names, credentials, email, and clinic address.
We’d hand them out like Halloween candy and just hope someone kept it long enough to book an eval.

But today?
That little card ain’t moving the needle.
It’s ending up in your laundry. Or the trash.
You know what people don’t throw away?

📕 A BOOK.

And in 2025, that is your business card.

Real Talk: Books Create Credibility

I’ve moved three times in the past four months. I’ve tossed a lot of stuff.
But I haven’t tossed my books.

And I’ve watched what’s happening with the people in my programs.
They’re finishing books in a week.
Some even in a day and a half.

Now they’re:

  • Booking speaking gigs

  • Getting on podcasts

  • Selling books before anyone’s even heard of them

  • And using those books to bring new clients into their world

One of my students sold 25 books just from a free webinar registration page.

No ads. No pitching. No begging.
Just "Hey, if you want the book this training is based on, grab it here.”
1 in every 6 registered people bought it.

And that’s with cold leads. Brand new folks.
Total strangers are paying to get into your world.

"But GT... I don’t have time to write a book.”

Yeah, that’s what I used to think too.

Until we created a system that helps you get your book done fast.
Like — we’re talking days, not months.
No ghostwriter. No hours staring at a blank screen.

We take the scrambled mess in your head and run it through a system that gives it structure, story, and flow.

It’s not magic.
It’s not even hard.
It’s just modern tools and smart frameworks.

And the result?

You get the ONE thing nobody throws away.
The ONE thing that builds trust on autopilot.
The ONE thing that positions you as a thought leader faster than any ad ever will.

Want In?

If you’ve got a book inside you (and if you’re in healthcare, you do)…
This is your sign to stop sitting on it.

📕 Want help writing it?
I’m doing a free training on how to create 3 income streams — and I’ll show you exactly how I use my book to power one of them.

👇 Click here to register (and yes, I’ll offer you my book on the next page).

https://smartsuccesshealthcare.com/mhis

Much Love,
Greg Todd


Follow Greg on Socials:

https://www.Instagram.com/gregtoddpt

https://www.Facebook.com/gregtoddpt

https://www.tiktok.com/gregtoddpt

https://www.linkedin.com/in/gregtoddpt

Back to Blog

Subscribe to Greg on YouTube

Greg Todd helps healthcare professionals make a massive impact and income. Learn how to start & scale a business that brings you time, clinical and financial freedom.

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Why a Book is the New Business Card (And Why Every Healthcare Pro Needs One)

Why a Book is the New Business Card (And Why Every Healthcare Pro Needs One)

November 12, 20252 min read

Why a Book is the New Business Card (And Why Every Healthcare Pro Needs One)

Let me take you back to 2005.

I had just launched my first clinic — Renewal Rehab — and the first thing I did was drop $300 on business cards.
2,500 for me. 2,500 for my partner Mike.

Tiny little cards with our names, credentials, email, and clinic address.
We’d hand them out like Halloween candy and just hope someone kept it long enough to book an eval.

But today?
That little card ain’t moving the needle.
It’s ending up in your laundry. Or the trash.
You know what people don’t throw away?

📕 A BOOK.

And in 2025, that is your business card.

Real Talk: Books Create Credibility

I’ve moved three times in the past four months. I’ve tossed a lot of stuff.
But I haven’t tossed my books.

And I’ve watched what’s happening with the people in my programs.
They’re finishing books in a week.
Some even in a day and a half.

Now they’re:

  • Booking speaking gigs

  • Getting on podcasts

  • Selling books before anyone’s even heard of them

  • And using those books to bring new clients into their world

One of my students sold 25 books just from a free webinar registration page.

No ads. No pitching. No begging.
Just "Hey, if you want the book this training is based on, grab it here.”
1 in every 6 registered people bought it.

And that’s with cold leads. Brand new folks.
Total strangers are paying to get into your world.

"But GT... I don’t have time to write a book.”

Yeah, that’s what I used to think too.

Until we created a system that helps you get your book done fast.
Like — we’re talking days, not months.
No ghostwriter. No hours staring at a blank screen.

We take the scrambled mess in your head and run it through a system that gives it structure, story, and flow.

It’s not magic.
It’s not even hard.
It’s just modern tools and smart frameworks.

And the result?

You get the ONE thing nobody throws away.
The ONE thing that builds trust on autopilot.
The ONE thing that positions you as a thought leader faster than any ad ever will.

Want In?

If you’ve got a book inside you (and if you’re in healthcare, you do)…
This is your sign to stop sitting on it.

📕 Want help writing it?
I’m doing a free training on how to create 3 income streams — and I’ll show you exactly how I use my book to power one of them.

👇 Click here to register (and yes, I’ll offer you my book on the next page).

https://smartsuccesshealthcare.com/mhis

Much Love,
Greg Todd


Follow Greg on Socials:

https://www.Instagram.com/gregtoddpt

https://www.Facebook.com/gregtoddpt

https://www.tiktok.com/gregtoddpt

https://www.linkedin.com/in/gregtoddpt

Back to Blog

Follow Greg's stories to learn more about what happens in the SSHC world.

© 2025 Smart Success Healthcare

Text us at 813-534-6453 or

email: support@smartsuccesshealthcare.com

Join us on our Social Media platforms to learn and grow with

Smart Success Healthcare

We help Physical Therapists, Occupational Therapists, Dietitians and Chiropractors achieve

multi 6 to 7 figures per month with few staff, happy patients and great results!

Youtube

Greg Todd helps healthcare professionals make a massive impact and income. Learn how to start & scale a business that brings you time, clinical and financial freedom.

Instagram

Follow Greg's stories to learn more about what happens in the SSHC world.

Podcast

Watch Greg's podcast

"Wealth Code Secrets" and learn how to grow and scale your business.

© 2023 Smart Success Healthcare

Text us at 813-534-6453 or you can email support@smartsuccesshealthcare.com