You’re One Offer Away… But You’re Probably Building It Alone

Most of you reading this are just one solid offer away from your life completely changing.

From no longer trading time for money…

From scaling without burning out…

From actually feeling free in your business.

But here’s the problem:

You’re trying to build that offer alone — in your own head — without the one thing that makes an offer actually work.

The customer.

Let me explain what happened this past weekend…

I Had 11 People in My House — and I Asked Them for Help

We just wrapped up our 3-day book launch retreat.

We’ve now helped over 40 people publish their first (or second… or third) book. One of our clients dropped not one, not two, but three books in 90 days.

Let me put that in perspective: It took me 9 months and $37,000 to get the GT Planner done.

So yeah… the game has changed.

But here’s what I really want to share with you...

After the event wrapped up, I brought 11 of them into my living room and said:

“I need your help. You all are the exact people I want to keep serving… but I don’t want to guess what you need next. So tell me.”

And I let them help me build the next version of my high-ticket program — in real-time, right there on the whiteboard.

Not because I don’t know what I’m doing.

But because I want the offer to be for them — not for me.

You Don’t Need More Ideas. You Need More Insight.

I asked them one simple question:

“Rank the top 4 things you value most in the program…”

And the results were clear as day.

They told me:

1. Strategy from me — crystal clear direction

2. Small groups for that strategy — no more than 10

3. Implementation help with AI — this could be in bigger groups

4. Weekly coaching calls — helpful, but least critical

They literally gave me the blueprint.

I didn’t need a team of consultants.

I didn’t need to guess or stress or burn 19 notebooks with brainstorms.

I just had to ask.

Vulnerability > Vanity

It’s not easy asking people for help — especially as the “expert.”

You feel like it makes you look like you don’t have it all figured out.

But guess what?

You’re not the customer.

They are.

And they know what they want. They’ll tell you, if you create the space.

All it takes is a little humility, a little courage… and a whiteboard.

Here’s What I’m Changing

Because of that conversation, I’m turning my “Work With Me” program from 3 events per year to 4.

We’ll do strategy events with no more than 10 people — real intimate, real focused.

We’ll do implementation events with 20–25 people — get the thing DONE.

All travel and accommodation? Still included.

I’m literally opening up a second house so we can host bigger groups without losing the small-group vibe.

None of that came from a brainstorming session.

It came from listening.

Stop Guessing. Start Asking.

If you want your offer to work…

If you want people to pay more and stay longer…

If you want to stop burning time and energy creating something they never asked for…

Go to the source.

Ask your best clients what they love. What they’d change. What they want more of.

Here’s the script:

“Hey [Client Name], you’re exactly the kind of person I want to build my next program for. Would you be open to answering a few questions so I can make sure it’s designed for you?”

That one conversation could give you more clarity than six months of marketing podcasts and whiteboard doodles.

Real Talk…

Your next big breakthrough isn’t in another course.

It’s probably in your DMs, waiting for you to start the conversation.

Ask your people what they want. Let them help you shape the offer.

And then watch how easy it becomes to sell it.

Because it’s theirs too.

Much Love,
Greg Todd

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