Rebuild or Retreat — You Get to Choose

Good morning, my friends.

I'm sitting in this cold plunge, and let me tell you — I didn’t plan to deliver a message today.

But I feel like God gave me something this morning through my sleep, my walk, and the disruption I’ve been dealing with in life lately… and I think it’s for you too.

So hear me out.

If life is “lifeing” you right now — if things feel completely flipped upside down — you might be in the middle of one of the greatest opportunities of your life. You just don’t see it yet.

And that’s the tough part.

Life doesn’t ask you if you’re ready to grow. It just starts wrecking stuff.

I’ve had a lot of changes in the last year. Some personal, some business. Some things got taken away. Some things I had to walk away from.

But you know what?

This ain’t my first time being disrupted.

Let me take you back to 2020…

We had just wrapped our biggest SSPT live event. 440 people. Almost 100 in the mastermind. We took the whole crew to Jamaica. Business was poppin’. I was living the dream.

But inside? I was exhausted.

No boundaries. No peace. Everyone needed me. I had to be the center of everything.

So I did something wild… I stepped away.

For the first time in 16 years of entrepreneurship, I took a break. And when I came back? Practically everyone was gone.

I had built a community… and then I watched them bounce.

Gone.

I felt fleeced. Betrayed. Hurt. Confused. All of it.

And I had two choices:

I could retreat into the past and rebuild what I lost…
Or I could rebuild something new — something better, something smarter, something that actually served me and my family.

Here’s what I learned: when life guts your old way, it gives you the green light to rebuild the right way.

Most people miss this part.

When your plans fall apart, that’s your chance to rebuild your life — not just your business.

That disruption in 2020?

It led to the rebirth of 2021.

Which set up the blessings of 2022.

Which my clients are STILL reaping in 2025.

But don’t get it twisted — it didn’t happen overnight.

There’s a sowing season.

There’s a waiting season.

And there’s a watering season where nothing seems to be working but the roots are getting strong under the surface.

You want the harvest? You have to go through the drought.

I think some of y’all are in that same cycle right now.

You lost something.
You got disrupted.
You’re uncomfortable.
You’re thinking about running back to your old life — the one you hated — just because it was familiar.

But here’s the truth: That old life wasn’t for you.

You know it.
I know it.
God knows it.

And He’s trying to give you something better — but you’ve got to choose to rebuild. Not retreat.

Even if it takes time.
Even if it stretches you.
Even if some people don’t like the new you.

Because at the end of the day, this is your life.

All the stuff we chase — the income, the house, the cold plunge, the wins — none of it gives peace.

I’m sitting in this cold plunge right now, but this ain’t peace.

Peace comes from fulfilling your purpose.

Peace comes from walking in alignment.

Peace comes from living the way God called you to live.

That’s it.

And when you rebuild your life in that direction — even if it costs you the comfort of the past — the reward on the other side is wild.

So let me ask you…

If life is disrupting you right now…

What do you want to build this time?

What needs to go?
What gets to stay?
And how do you want to show up on the other side of this?

Because life is giving you a choice — rebuild or retreat.

And if you choose rebuild…

Man, I’ll be cheering for you the whole way.

Much Love,
Greg Todd

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