Why My Townhouse Is About to Go Up $150K (And What That Has To Do With Your Business)

Let me tell you something that happened to me the other day.

I was on my lunch break… just got out of a meeting… and honestly, I wasn’t feeling great. You ever eat too fast and then your body starts reminding you that you made a bad decision?

Yeah… that was me.

So I said, “Let me just go take a walk and shake this off.”

And while I’m walking, I start thinking about something that I don’t think enough people in business actually think about.

See, I bought my townhouse in 2024 for $640,000.

Right now? It’s probably worth around $670K.

Nothing crazy.

But here’s the part that’s wild…

In the next 6–8 months, that same townhouse is going to go up another $100K to $150K.

And I’m not doing anything to it.

I’m not renovating it.
I’m not upgrading the kitchen.
I’m not adding a pool.

Nothing.

So why is it going up?

Because of what’s around it.

Right next to my place, they’re building out a brand new area—restaurants, shops, rooftop spots… the whole thing.

And across the street?

A brand new, bigger city hall.

So now you’ve got development… attention… money… people… all flowing into this one area.

And just like that, the value of everything around it goes up.

Including my place.

Now let me ask you something…

What does that have to do with your business?

Everything.

Because the same exact thing is happening to you right now.

Whether you realize it or not.

A few days ago, I had a company reach out and say:

“Hey, we want to fly you out to California. We’ll pay for everything. We just want you on our podcast.”

Why?

It’s not because I suddenly got smarter overnight.

It’s not because I learned some brand new tactic last week.

It’s because they want to be associated with me.

They want proximity.

They want to be connected to something they believe has value.

And that’s when it really hit me…

Your value is not just based on what you do.

Your value is heavily based on who and what you are around.

Let me say that again.

Your value is heavily based on who and what you are around.

Just like my townhouse.

It’s not getting better…

But the environment around it is.

And because of that, its value goes up.

So now let’s flip this to you.

Who are you around right now?

Who’s in your circle?

Who are the people you talk to every single day?

Are they building?
Are they growing?
Are they pushing you?

Or…

Are they comfortable?
Are they complaining?
Are they keeping you exactly where you are?

Because whether you like it or not…

That environment is either increasing your value…

Or decreasing it.

And here’s the part that a lot of people don’t want to admit.

If you don’t have people around you…

That’s a problem too.

Because it’s really hard to increase your value in isolation.

It just is.

Look, this has nothing to do with learning another tactic.

This has nothing to do with making your product 10% better.

This has everything to do with affiliation.

Because when you get around the right people…

You think different.
You move different.
You get opportunities you didn’t even know existed.

So here’s what I want you to do.

Audit your environment.

Audit your circle.

Be honest.

Are the people around you increasing your value…

Or keeping it exactly where it is?

Because two buildings alone…

Are about to increase my property value by nearly 20%.

And I didn’t change a thing.

Just imagine what happens when you change what’s around you.

If you want help getting around the right people—the kind that actually elevate your thinking, your business, and your income—then that’s exactly what we do inside our community.

But even if you don’t reach out…

At least do this:

Don’t ignore your environment.

It might be the very thing holding you back.

—or the thing that changes everything.

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